Thank you @JCDecaux_UK for coming in today and showcasing some exciting new developments ahead in 2019 #Upfronts

Pioneering Out-of-Home 

Posterscope is the world’s leading Out-of-Home communications agency and location expert.  It knows more about what people think, feel and do out of home.  Posterscope translates this understanding into compelling, creative and quantifiable Out-of-Home solutions through its investment in data, technology and people, which make a meaningful difference to clients’ businesses.

GM OOH features Responsible Facial Recognition Technology

Posterscope USA designed and executed a campaign for the GMC Acadia featuring technology that anonymously detected gender, facial expression, age and composition of the passing audience, and then served responsive and engaging branded content targeted to that specific audience.

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Eurostar use YouTube Data to make outdoor campaigns more effective

In a media first, Posterscope UK and Carat used YouTube performance data to optimise Eurostar’s OOH campaign, and applied dynamic scheduling through Liveposter to alter the creative and message depending on what performed well on the video network. 

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Santander Uses DOOH and Real Time Content to Drive Traffic to Mortgage Calculator

Posterscope UK and Carat used digital Out-of-Home and real-time content delivered through technology platform Liveposter, to provide high dwell times, relevant messaging and capitalise on customer mind-set to drive potential new customers to Santander’s mortgage calculator.

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This incredible mosquito killer Billboard fights Zika and raises awareness

Posterscope Brasil and agency partner NBS created an innovative weapon against the Zika virus: A billboard that not only raises awareness of the virus but kills thousands of mosquitos at the same time.  Even more powerful, the technology and specifications were available for anyone to replicate. 
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Microsoft Cortana delivers personalised dynamic OOH at scale

To promote Microsoft’s personal assistant feature – Cortana, Empower Media executed THE most ambitious dynamic projects ever seen in the OOH space.  The campaign targeted a tech-savvy audience using contextually relevant messaging based on several pre-selected data sources which triggered bespoke creative specific to each environment or location. 

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