Extremely proud of our Asia-Pacific teams, who have been shortlisted a total of 29 times for the @CampaignAsia AOTY…

Digital Transformation, powered by Creativity

Isobar is a global digital agency of 6,500 people across 45 markets, united by our mission to transform businesses, brands and people’s lives with the creative use of digital. Informed by our consultancy practice, we deliver digital transformation, solving complex business challenges through our marketing, ecosystems and products offering.   Isobar has won over 300 awards in 2017 including Asia-Pacific Digital Network of the Year. Key clients include Coca-Cola, adidas, Enterprise, P&G, Philips and Huawei. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.

Enterprise: A Digital Overhaul

Isobar used user-centric design and sophisticated tech to elevate Enterprise Rent-a-Car. In 15 months we strategized, created and executed a digital transformation project resulting in the launch of 22 domains in 25 languages, 10 integrated lines of business, multiple Top-10 mobile apps, and 26%+ revenue growth from new digital channels.

Coca-Cola: An immersive cinema experience

By mixing a unique combination of VR, brain sensing and taste, Isobar brought Coca-Cola’s new mixing machine to life in cinemas. ‘Taste the movies’ enabled people to watch movie trailers in VR and have their brain activity monitored. Over 90% of the people took part in the BVRAIN experience, went on to buy a Coca-Cola product.

Jetstar: Re-designing the travel experience

Isobar worked with Jetstar, a leading airline, to ensure it delivered inspiring customer experience and superior service. Isobar rebuilt Jetstar's customer facing platforms across 22 websites as well as deploying a brand new design language. is now 4 times faster than their competitors and time to book a flight has been reduced by 15%.

Tivioli: Transforming the Garden's entire brand experience

Isobar turned the 170-year-old park into a digital pioneer by creating an end-to-end omni-channel experience. A four-year business transformation involving IT, business and marketing teams to ensure cohesive integration and seamless delivery, resulted in +44% in turnover in garden’s self-service kiosks and +41% in turnover in Tivoli's shop online.

General Motors: A Mixed Reality dealership

Isobar delivered an immersive brand experience for Chevrolet by creating a virtual showroom using spatial computing technology. 140 of the Mixed Reality V-Showroom units were deployed across South Korea, doubling the dealership presence and redefining the car buying experience for consumers in the country.

Hublot: An AR-powered retail innovation

Isobar enhanced the customer brand experience beyond the boutique, and unlocked data collection opportunities at consumer touch points for Hublot by creating an Augmented Reality enabled kiosk. ‘Connected Frame,’ integrated with Salesforce CRM software, enabling customers to ‘try on’ new watches, delivering a premium customer service.