GLOBAL
 

 

Dentsu Aegis Network Global Newsletter 

View this email in your browser

 

 

 

News | New Business & Campaigns | People | Awards & Events | CSR | Extras

 

 

 

Dentsu Aegis Network further extended its digital marketing portfolio through the acquisition of Search Factory (Australia) and Magnetix (Denmark).

Dentsu Aegis and industry peers joined forces in ‘Common Ground', a major initiative to support the Sustainable Development Goals adopted by the United Nations.

 

Dentsu Aegis Network retained the Kellogg's media account for Europe.

Dentsu won 31 Lions at the Cannes Lions International Festival of Creativity 2016. 360i and Carat among the most awarded brands in Dentsu Aegis Network.

 

 

 

New Business & Campaigns

 

 

 

Vizeum US won the 21st Century Fox media account, becoming its media agency of record.

mcgarrybowen celebrated body positivity for JCPenney with the ‘Here I Am’ campaign.

 

Dentsu Aegis Network launched The Story Lab in Germany.

Vizeum Turkey won the media account for Amway for its global personal care, nutrition and home products.

 

Dentsu Singapore and Canon created the world’s first virtual photo contest using Google Street View.

Following the integration of Liveposter, Posterscope US launched a new digital strategic direction. 

 

 

 

People

 

 

 

Jane Lin-Baden was promoted to CEO, Isobar Asia Pacific.

 

 

Helma Larkin, CEO Posterscope USA, was named among Ad Age’s ‘Women to Watch’ 2016.
 

 

Annie Rickard, Posterscope’s Global President, received the Leadership Award at the 57th FEPE congress.

 

Karin Libowitzky was promoted to CEO, Vizeum Germany.

 

Jem Lloyd-Williams was named Managing Director of Vizeum UK.

 

 

Annette Warring, CEO Dentsu Aegis Network Canada, took centre stage at the ‘Women to Watch’ Luncheon Series.   

 

 

 

Awards & Events

 

 

 

iProspect celebrated its 20th anniversary.

Carat Italy won the ‘Media Effectiveness Key Award’ for LEGO Duplo ‘Bricks & Clicks’ campaign at the 17th Interactive Key Awards. 

 

Jean Lin, Global CEO of Isobar, discussed the future of marketing with Campaign Asia Pacific.

360i celebrated a record breaking performance at the Cannes Lions Festival with ten awards.

 

iProspect hosted the ‘Hear her Voice’ panel at the Cannes Lions Festival, launching a new programme to mentor and fund female start-ups in developing countries.

Lubię - linked by Isobar was named ‘Interactive Agency of the Year’ at the Media&Marketing Magazine awards in Poland.

 

 

 

CSR

 

 

 

Dentsu Aegis Network received the ‘Most Effective Long-Term Charity Programme’ CEA award for its 5-year partnership with GlobalGiving. 

 

Dentsu Aegis Network Asia Pacific launched the 'One Day for Change', its annual initiative encouraging over 12,000 employees to volunteer  for a local charity on the same day.

 

Dentsu Aegis Network Austria launched a new pro-bono campaign for charity partner Lebenshilfe, recruiting volunteers to spend time with people living with disabilities.

 

 

 

Extras

 

 

 

Isobar Romania developed a virtual gallery turning corruption into art to raise awareness of  the issue in the country.

Posterscope and Isobar Netherlands, in collaboration with media owners, launched an Out of Home campaign to support homeless people.

Fountainhead MKTG won 7 awards at the WOW Awards Asia.