GLOBAL
 

Dentsu Aegis Network Global Newsletter 

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News | New Business & Campaigns | People | Awards & Events | CSR | Extras

 

 

Dentsu Inc. Q1 FY2016 consolidated Financial Results highlighted a strong start to the year with 5.1% organic growth, ahead of the peer group average.

Dentsu Aegis Network acquired three leading agencies, Scorch (Australia), AC (Mexico) and Digital Republic (Middle East).

 

Isobar Poland hosted the ‘New Media and Creative Technology in Brand Building’ programme.

Dentsu Aegis Network showcased innovation and technology at CES Asia, from digital caves to tiny robots.

 

 

New Business & Campaigns

 

 

Isobar India won the digital mandate for Panasonic.

mcgarrybowen US unveiled a new creative campaign for Fairfield Inn & Suites featuring American actor Mr. T.

 

Carat and The Story Lab France launched a Snapchat campaign for Oreo, the first brand to advertise on the platform in the country.

Posterscope and Carat UK launched an innovative ‘Youtube data driven’ campaign for Eurostar.

 

Firstborn US created the first branded Virtual Reality experience for Mountain Dew using Oculus Rift.

360i introduced Adaptoys, adapted versions of popular toys to allow physically limited people to experience the joy of actively playing with their families. 

 

 

People

 

 

Dentsu media named Takaki Hibino as Global Brand President.

 

Nick Waters, CEO Dentsu Aegis Network Asia Pacific, was named Jury President for the Cannes Lions Media award category.

 

Dan Kalinski was promoted to CEO, iProspect Australia and New Zealand.

 

Claudia Colaferro, CEO Dentsu Aegis Network Latin America, to join the Cannes Lions jury for the Glass Lions award category.

 

Stephen Kiely was named President and CEO, DentsuBos Canada.

 

Giulio Malegori, President & CEO Dentsu Aegis Network Italy, CEO Southern Europe, won the ‘Performance Key Award’.   

 

 

Awards & Events

 

 

Carat Australia took the top spot in RECMA's Qualitative Network Diagnostics Report.

DentsuBos Canada talent won Gold at the 2016 Young Lions competition and will represent Canada at the Cannes Lions Festival. 

 

Nigel Morris, CEO Dentsu Aegis Network Americas & EMEA, and adidas will take the stage  during Cannes Lions Festival (20 June) with the session: ‘The Making of a Creator Brand - Agile, Fast, Authentic.

Posterscope UK was crowned the ‘Connected Agency of the Year’ at the 2016 Mediatel’s Connected Consumer Awards.

 

Isobar, Carat, 360i and Dentsu Jayme Syfu to host a strong line-up of seminars at Cannes Lions (18-25 June).

iProspect US hosted the ‘Las Vegas for the win’ client summit, gathering more than 300 clients, business partners and leaders to share views on the ‘Digital Revolution’.

 

 

CSR

 

 

Dentsu Aegis Network joined RE100, an ambitious partnership of businesses aiming to source 100% of their energy consumption from green and renewable sources.

 

Dentsu Aegis Network Austria supported the ‘baldness or donation', a charity campaign for the children of Chernobyl, marking the 30th anniversary of the disaster.

 

360i launched ‘The Den’, a series of workshops to help US charities communicate better in the digital age.

 

 

Extras

 

 

Vizeum Turkey won three A Awards by the Outdoor Advertising Foundation, for its outstanding work for Pegasus Airlines.

Amplifi UK was named the 'Best Digital Trading Team' at The Drum Digital Trading Awards.

psLIVE and Dentsu Aegis Network Sports and Entertainment UK relaunched as MKTG UK.