Welcome to Siren 2017! 
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Dentsu Aegis Network launched the 2017 Tech Matrix listing the hottest trends & tech from CES. 
MKTG UK was appointed the lead agency to activate Cadbury’s partnership with the Premier League, including experiential and events.
Isobar announced the winners of its global recruitment competition 'Future Faces' through an innovative digital platform for users to create their own Future Face Avatar.
Dentsu Aegis welcomed leading digital transformation player blue-infinity (Switzerland) & Dwi Sapta, Indonesia’s largest independent advertising & media group.

New Business & Campaigns

360i UK’s 'Price-Drop' social media campaign boosted sales for Lidl’s most successful Christmas ever.
Digital Republic Linked by Isobar won Uber's Egypt account to create content marketing and ad-tech solutions for the brand.
Ad Week named Firstborn's holiday VR game one of the 'Coolest Agency Holiday Cards' of 2016.
Standard Chartered awarded their global media remit to Carat Singapore, including media duties across more than 60 markets. 
Dentsu Aegis Network Austria launched intelligent ad banners which adapt to the consumer's screen area.
Dentsu Aegis Network launched Amplifi in New Zealand lead by Richard Pook, head of Amplifi New Zealand. 
Canon & 360i US swapped music stands for printers working in real-time in a live orchestra performance.


"Everyone has a different background and when working with different teams and clients it’s beneficial to have that understanding. I hope that it has made me a better leader."
Roz Chinchiolo, Managing Partner of Fetch San Francisco, spoke about her career and leadership style in the latest Time Out With..
Dentsu Inc.appointed Toshihiro Yamamoto as its new President and CEO.

Dentsu Aegis Network appointed Klaus Nadler as CEO of Carat Germany.
CEO of Posterscope UK, Stephen Whyte, spoke to Campaign on OOH & programmatic.

Haystac Australia appointed Jason Carnew as General Manager.   
Ashish Bashin, CEO of Dentsu Aegis South Asia, named 2017 People to Watch in India's premium business paper Mint.
Dan LaCivita, CEO of Firstborn, was profiled by Forbes as he joins its Agency Council.

Awards & Events

Dentsu Aegis Network's Vizeum & Isobar Malaysia were named Agencies of the Year by Campaign Asia.
360i’s Adaptoys, adapted tech helping people with disabilities play with their children, was named a 2017 'Inclusive and Creative Ad Culture Disruptor' by Campaign. 
iProspect France was named Offremedia’s Agency of the Year 2017 in the Pure-Players category.
gyro was selected to speak at Social Media Week in New York on the AI empowered social influencer.
Carat Hong Kong won Campaign Asia’s Agency of the Year.
mcgarrybowen was named Advertising Age’s '2017 comeback agency of the year'.


Dentsu Aegis Network APAC & Google launched Demo Day, an event celebrating 8 female founders from its successful female foundry accelerator programme in the region.
Dentsu Aegis France proudly partnered with Positive Planet for its annual ceremony recognising economic and entrepreneurial initiatives that help fight poverty.

Dentsu Aegis Network & The Times of India (TimesPro) introduced a Post Graduate Diploma in Digital Marketing, a first-of-its-kind collaboration.

2017 Trend Reports

     Carat top trends.                 Posterscope predictions.          iProspect Future Focus.


Posterscope UK held ‘How do we solve a problem like creativity?’ debate chaired by Campaign.
UK MD of MKTG Michael Brown featured in Event Magazine looking ahead to experiential in 2017.
Ortovox, a leading mountain sports supplier, appointed IQ mobile as its mobile agency.