Partners, Portugal’s largest creative agency, joins Dentsu Aegis Network
08 Oct 2018
LISBON: Dentsu Aegis Network today announces that Portugal’s largest creative agency, Partners, is joining the network. Headquartered in Lisbon and founded in 2003, Partners is Portugal’s largest independent with 60+ employees and is one of the country’s most awarded creative agencies. The agency has an impressive client list, includingimpressive client list, including EDP, CTT, BRISA, Portuguese Tourism and Altice.
Partners will extend its integrated product with greater consumer knowledge and data and analytics. The move also provides Partners with an opportunity to build a full-service solution with media, including digital media and programmatic.
Operating across 145 countries and with over 40,000 employees, Dentsu Aegis Network is one of the biggest communications groups in the world and a leader in data and digital advertising services. The acquisition creates the opportunity for a new agency concept in the Portuguese market, integrating award-winning creativity with media and data strategy and planning, supported by the local and global media buying capabilities of a major advertising network.
Andre Andrade, Dentsu Aegis Network CEO for Iberia & Sub Saharan Africa said:
“The barriers that used to exist in advertising are disappearing and agencies need to adapt with operating models that are more open and innovative.
“This goes way beyond bringing agencies together at the same location. We are creating a model that offers brands an integrated approach that brings programmatic tools and expertise in analytics together with scale in bought media and award-winning creativity and content.”
Tomas Froes, Partners CEO, said:
“The global scale of Dentsu Aegis Network opens the door for Partners to the rest of the world. This is a unique opportunity that we want to leverage with our clients. The challenge of integrating creativity and media will change the way we work both strategically and creatively. It is the future of agencies, it is what brands need and look for, and with this move we are anticipating the future.”
Dentsu Aegis Network will acquire a shareholding stake in Partners and existing shareholders will remain as such. Tomas Froes will continue as Chief Executive Officer and Lourenço Tomás as Co-Creative Director.
Financial terms were not disclosed.
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists. www.dentsuaegisnetwork.com