Dentsu Aegis strengthens commitment to Global Technology Alliances
26 Mar 2018
Dentsu Aegis Network has appointed Kelly Ann Bauer in the newly created role of Senior Vice President of Global Alliances. Kelly Ann will lead the development of Dentsu Aegis’s strategic technology partnerships, as the business seeks to grow its relationships and expand partnership-driven revenues across its global agency network.
Kelly Ann joins Dentsu Aegis from WPP, where she was responsible for the Global Adobe relationship, having previously led Client Services at technology services company, Globant. She will report to Dentsu Aegis Chief Technology Officer, Dominic Shine.
Commenting on the appointment, Dominic Shine said: “Our clients are embracing digital transformation to put their customers at the centre of new ways of working in order to build brands, grow revenues and to optimise sales, marketing and commerce activities. Dentsu Aegis is enabling this transformation, working closely with the world’s leading technology organisations. This appointment is an important step and demonstrates that technology partners are now an integral part of growing our business.”
Kelly Ann commented: “I’m excited to join a business so geared towards meeting the growing demand for digital economy solutions. It’s a unique and established model, set-up to connect capabilities around clients and that creates incredible potential to partner with technology providers to transform our clients’ businesses.”
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About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists. www.dentsuaegisnetwork.com